Google My Business – 2023 Business Profile Guide

February 15, 2023by Dean

What Is Google My Business (Now Known As Google Business Profile)?


Invaluable Google Online Tool (And, It’s Free)

Google My Business (now known as Google Business Profile) is a free online tool provided by Google that helps businesses manage their online presence. Google My Business makes it easier for customers to find them quickly and easily.

Increase Visibility In Local Search Results

It allows businesses to create a profile page that includes important information such as opening hours, contact details, photos and videos, reviews, and more. By creating a Google Business Profile, businesses can easily connect with customers who are searching for them on the web.

Stand Out From Your Competitors

With a Google Business Profile, businesses can take advantage of numerous features such as responding to reviews, creating posts to share information with customers, setting up Google Ads campaigns and much more. Google My Business is a valuable tool for businesses to take advantage of when looking to expand their reach and make their business stand out from the competition.


What Are The Benefits Of Google My Business?


Create Your Own Business Profile And Start Benefiting

Google My Business provides a lot of benefits for businesses. For starters, it allows businesses to easily create and manage their own dedicated business profile page on Google that can be found in local search results. This can help businesses increase their visibility, allowing potential customers to find them more quickly and easily.

Manage Online Reviews

Google My Business also gives businesses the opportunity to manage their online reviews, respond quickly to customer inquiries and messages, as well as post updates about their products and services. This can help businesses better engage with customers, allowing them to understand what their customers are looking for and how they can improve their offerings.

Get Valuable Analytics

Google My Business also provides businesses with valuable analytics data that reveals insights into the performance of their business profile page. This data can help businesses identify areas for improvement and strategize ways to reach a larger audience.


Claim Google Business Profile From Google Maps (Step-by-Step Process)


Visit The Google Maps Page

Step 1. To begin claiming your Google Business Profile, visit the official Google Maps page at You can access this page from any browser on a laptop or desktop computer.

Sign In To Your Google Account

Step 2. Once you arrive at the Google Maps page, sign in to your Google Account using the “Sign In” link at the top of the page.

Search For Your Business Profile

Step 3. Using the search bar, type in the name of your business and hit enter. If you can’t find it, try searching for a nearby landmark or address instead.

Select Your Business Profile

Step 4. Once the search results appear, make sure the correct location appears and then click on that result.

Click “Claim This Business”

Step 5. You should now see an option to “Claim this business” on the right side of the page. Click on it to begin claiming your business profile.

Complete The Verification Process

Step 6. You will now be prompted to complete a verification process, which may involve providing additional business information and verifying your identity. Completing this step allows you to officially claim ownership of the Google Business Profile connected to your business.

Customize Your Profile

Step 7. Once you have claimed ownership of your profile, it’s time to customize it. You can add a logo, photos, business hours, contact information, and more. Making sure all the details are accurate helps customers find you when they search for your business online.

Publish Your Profile

Step 8. When you’re done customizing your profile, click the “Publish” button to make your business profile live. Congratulations, you have now successfully claimed your Google Business Profile!

Now that your profile is published and active, customers will be able to easily find your business when they search for it on Google Maps. They can also learn more about what you offer, get directions to your location, and even leave reviews of their experiences with your business.


How To Claim Your Existing Unverified Google Listing

Get Verified

The first step to claiming your existing unverified Google listing is to make sure that you are logged in to a verified, active Google account. This will ensure that all of the data associated with your business listing is secured by the correct person or organization. After making sure that you have an active and verified Google account, you can then begin the process of claiming the existing unverified listing.

To claim your listing, you will need to search for it using its exact name, address, and phone number. Once you have found the correct listing, click on it to access more details. On this page, you should be able to see a “Claim this business” option in blue text. Click on this button to begin the process of claiming your listing.

What Google Needs From You

Google will then prompt you to verify that the business is yours, by providing certain documents and information. This may include a valid phone number, business address, website URL, social media links, images of the storefront or other identifying features, as well as proof of identity. Once you have provided the correct information, Google will review it and verify that it belongs to your business.

Google Will Verify Your Information

Once Google has verified that your information is legitimate, they will then give you access to manage all aspects of your listing. This includes updating contact information, hours of operation, services offered, and much more. With this access, you can make sure that your listing is up-to-date and accurate, and ensure that customers are getting the most helpful information available.

What You Can Expect Next

By following the steps outlined above, you can successfully claim an existing unverified Google listing, and take full control of how your business is portrayed online. With a verified and updated listing, potential customers will have the best possible user experience when researching your business online.


Get Discovered In Google (and Google Maps)


Are You On Google Maps?

If you own a business, you want to be discovered by potential customers. One of the best ways to do this is by making sure your business appears in Google and on Google Maps.

Is Your Business Profile Available And Up-To-Date?

In order for your business to appear prominently on both platforms, there are a few steps you can take. First, you should make sure that your business information is accurate and up-to-date. This includes the name, address, and phone number of your business. You should also add relevant keywords to your business profile that accurately describe your business and its services.

Create A Google My Business Listing For Free

Another important step in getting discovered on Google (and Google Maps) is to create a website for your business. Having an official website will help customers find your business profile more easily and also showcase your services in more detail. Additionally, you can create a Google My Business listing for free which helps generate greater visibility for your business on both platforms.

Finally, it helps to use other online listings like Yelp or Yellow Pages to make sure that your business is present across multiple platforms. This will also help other customers find your business more easily and increase the chances of them visiting your store or website.

By taking these steps, you can improve your business’ visibility on Google which can lead to more exposure and new customers. Make sure that all of your business profile information is accurate and up-to-date and create a website for your business. You can also use other online listings to boost your visibility and make sure that customers can find you easily. With these strategies in mind, you can increase the chances of getting discovered on Google.


Gain Credibility With Reviews


What Are People Saying About You?

Reviews are an important part of gaining credibility with your customers. With Google My Business, you can easily track and respond to customer reviews, helping to build trust and show that you’re committed to providing a great experience. Plus, the ability to see what people are saying about you on the web gives valuable insights into how you can improve your business.

How To Respond To Your Reviews

Google My Business gives you access to reviews from multiple sources, so you can see what people are saying about your business on Google, Facebook and other popular review sites. You can also easily respond to reviews by replying directly or thanking customers for their feedback. This helps build relationships with customers, and shows them that you value their opinion.

Build Customer Trust

By staying on top of customer reviews, you can get a better understanding of how your business is perceived and identify any areas where you need to improve. You can also use positive reviews as a marketing tool by sharing them with potential customers. This helps build trust and shows that people are enjoying their experience with your business.


How To Use Google My Business For Local Marketing


Reach Your Target Audience

Google My Business is an invaluable tool for local marketing. It helps businesses reach their target audiences within specific cities or neighborhoods, and allows them to share information about their products and services with potential customers.

With Google My Business, you can easily promote your business by keeping your profile up-to-date, responding to reviews, listing your hours of operation, and more.

Easily Create An Account

To get started with Google My Business, you’ll need to create an account. Once your account is created, you can add photos of your business to make it more attractive to potential customers. You can also use the ‘Insights’ feature to track how your profile is performing and see which posts are getting the most views and engagement. You can also use the platform to create special offers and promotions, as well as manage customer reviews.

Get More Customers

Google My Business is a great way to reach a local audience, build relationships with them, and increase your visibility within your local area. With the right strategy, you can maximize its potential and get more customers through Google search results. So make sure to take advantage of the features it offers and start using Google My Business for your local marketing needs!


Google Reviews Help Your SEO Strategy


Increase Your Website’s Search Ranking

Google reviews help your SEO Strategy in a number of ways. Reviews can boost your website’s visibility on Google search engine results pages (SERPs). When people search something related to your business, they are more likely to click on websites that have good user reviews. This helps to increase the overall ranking of your website, as well as helping to establish trustworthiness in the eyes of potential customers.

Is Your Business Showing Up In The Local Pack?

Reviews can help your website appear more frequently in “Local Pack” results on SERPs, which are listings of businesses and maps for local searches. The more reviews you have, the higher chance you have of appearing in these searches. Furthermore, Google reviews can give important insights into how customers perceive your business, which can help you to make changes and optimize your SEO strategy for maximum benefit. Reviews can also be very useful in identifying areas of improvement that could help you to grow your customer base and further boost your rankings. For these reasons, Google reviews are an important part of any successful SEO strategy.

Utilize The Insights Gained From Customer Reviews

By taking the time to respond to reviews and actively seek out new ones, you can make sure that your website continues to receive the benefits of Google reviews and remains highly visible on SERPs. Effectively using the insights gained from customer reviews, you can optimize your SEO strategy for maximum success. With a bit of effort, Google reviews can be a powerful tool in helping to make your website successful.

Reviews Are An Integral Part Of A Successful SEO Strategy

In conclusion, Google reviews can be a hugely valuable part of any SEO strategy. They can boost your visibility on SERPs and help establish trustworthiness with potential customers, as well as providing insights into how customers perceive your business. It is important to take the time to respond to reviews and actively seek out new ones in order to make the most of their benefits. With the help of Google reviews, you can develop an effective SEO strategy that will help your website gain visibility and succeed.


Promote Products And Events Via Posts


Showcase What Your Business Has To Offer

If you have a business, Google My Business is an essential tool to help promote your events and products. With its simple interface, you can easily create posts that showcase what your business has to offer. You can also provide relevant information about upcoming events or promotions, detail the features of new products, and even provide special offers for customers.

Use Rich Media – Photos & Videos

You can use rich media such as photos and videos to enhance the promotional content. With Google My Business, you can reach potential customers quickly and effectively by sharing your message with the right audience. Leverage this powerful tool to help spread awareness of your business, products, and events.

Take Advantage Of Analytics Tools

Google My Business also provides a suite of analytics tools that allow you to monitor the performance of your posts and make adjustments as necessary. This data can help you gain insights on what content resonates with your target audience, allowing you to optimize future campaigns for maximum engagement. More importantly, this valuable date helps you identify areas where improvements could be made in order to increase the effectiveness of your promotional efforts.


Control Your Online Business Information


Take Control Of Your Online Presence

Control your online business information with Google My Business (GMB). GMB is a free tool that allows you to easily update and manage the information about your business on Google. You can use it to manage how your business appears in search results, post updates about your products or services, respond to customer reviews, and more. With GMB, you can control how your business is presented on Google and ensure that customers have the most accurate and up-to-date information.

Take These Steps Today

Here are some of the ways GMB can help you take control of your online presence:

Step 1. Update Your Business Information – You can quickly update your business name, address, phone number, website link, and more. You can also add photos and videos to your listing and even create promotions for customers to view.

Step 2. Monitor Your Online Reputation – With GMB, you can easily monitor customer reviews of your business. This allows you to respond quickly to any negative feedback or questions and ensure that customers have the best experience with your business.

Step 3. Reach New Customers – With GMB, you can use targeted ads to reach potential customers in your area and increase the visibility of your business online.

GMB is a great way to take control of how your business is presented on Google and manage your online presence effectively. Get started today and start growing your business with GMB!


How To Set Up Your Google Business Profile From Scratch


Create A Google My Business Account

Once you have created your Google My Business account, you will be ready to set up and customize your Google Business Profile. To begin, you’ll need to enter basic information about your business such as its name, address, phone number, website URL, hours of operation and category of business. You can also upload photos and videos that show off your products or services, as well as a profile photo or logo that will appear on your Google My Business listing.

Use Relevant Key Words

The next step is to add relevant keywords related to your business. This will help potential customers find you more easily when they search for terms related to your business. You can also provide a brief description of what your business does and the types of services you offer.

Post Content Related To Your Business

Once your profile is created, you can use it to post content related to your business on Google. These posts will appear in the search results when someone searches for keywords that are related to your business. Use your profile to promote special offers and discounts or share upcoming events and news about your business.

Maintain Your GMB Profile

By setting up and maintaining a Google My Business profile, you will be able to reach potential customers more easily and maximize your visibility on the web. With just a few clicks, you can start building an online presence that helps boost awareness of your business and increase sales.


Take Advantage Of Google’s Free Marketing Tools


Communicate With Customers & Increase Customer Engagement

Google My Business is an incredibly useful resource for small businesses. It allows you to manage your business’s presence on Google Search and Maps, as well as track how people are discovering and interacting with your brand. You can use Google My Business to promote your products and services, communicate with customers, and increase customer engagement.

Best Part – It’s Free

The best part about Google My Business is that it’s free. You don’t need to invest in expensive marketing tools or hire a team of experts to use it. With just a few clicks, you can create and maintain an effective online presence for your business. You can use Google My Business to set up a profile page for your business, which includes basic information such as your address and phone number. You can also post photos, videos, and other content on Google My Business that helps to promote your business. This content can then be seen by customers who search for related terms on Google.

Valuable Insights

Google My Business also provides valuable insights about how people are discovering and interacting with your brand. You can track customer reviews, view consumer trends, and monitor your social media presence. This data can be used to improve your marketing strategy and boost customer satisfaction. By taking advantage of the free tools and features in Google My Business, you can effectively market your business online without breaking the bank.

Start taking advantage of Google My Business today and take your online marketing to the next level!


Include Keywords In Your Business Profile

The Right Keywords Increase Your Search Rank

Adding keywords to your Google My Business profile is an important part of optimizing your online presence. Keywords can help potential customers find you through search engines, and they also tell the search engine what topics are relevant to your business. By including relevant keywords in your GMB profile, you’ll be more likely to appear higher in search results when customers are looking for the services you provide.

Think Like A Potential Customer

When selecting keywords to include in your profile, it’s important to think like a potential customer. Try to come up with words that best describe the products and services you offer. For example, if you own a restaurant, some relevant keywords might be “restaurant,” “dining,” or “food.” You should also consider including the specific type of food you serve and any specialized services you may offer, such as takeout or delivery.

Consider Your Location

It can also be helpful to include keywords related to your location. If your customers live in a certain area, then including city or neighborhood names can help you show up in more local search results. Other geographic keywords might be “near me” or the name of a nearby landmark. Finally, you should also think about including brand-specific terms that set you apart from your competitors. These could include unique awards your business has won, special services you offer, your company motto or tagline, or anything else that makes your business unique.

Create A Powerful GMB Profile

By including the right keywords in your GMB profile, you can help ensure more customers find you through local searches and better understand what your business has to offer. With a bit of thought and research, you can create a powerful keyword list to maximize your online visibility. In addition to keywords, it’s important to make sure that the information in your profile is accurate and up-to-date. Make sure that all contact information including address, phone number, and website are correct so customers can easily reach you. With the right combination of keywords and up-to-date information, you can create a powerful GMB profile that will help drive more business your way.


Add Photos And Videos To Your Google Business Profile


Adding photos and videos to your Business Profile in Google My Business is a great way to showcase the products and services you offer, and engage potential customers.

You can add photos and videos to your Business Profile in three easy steps:

1. Log into Google My Business and select the business you want to update.

2. Select ‘Photos’ from the menu on the left-hand side of the screen, then click on ‘Upload Photos’.

3. Select the photos or videos you would like to upload from your computer and click ‘Open’ to upload them. You can also add a caption if you wish.

Once you have uploaded your photos and/or videos, they will appear on your Business Profile in Google My Business. This will allow customers who search for your business to view the photos and videos you have uploaded. This gives customers a better understanding of what products or services you offer and how they can benefit from them.

By taking advantage of this feature in Google My Business, you can show potential customers exactly what your business looks like, enhancing their experience services you offer. It also helps customers find out more about your business, so they can make an informed decision when deciding whether or not to use your services. When adding photos and videos, remember that quality is key!


Verify Your Google Business Profile Manager

The Verification Process Is Important

Verifying your Google Business Profile Manager in Google My Business is an important step in helping customers find your business online. The verification process helps to ensure that the information listed on your profile is accurate and up-to-date. It also provides extra visibility for your business by making it eligible for local searches, appearing prominently on Google Maps, and more.

To verify your Google Business Profile Manager in Google My Business, you first need to create a profile. Once you have set up your profile and added the necessary information, click “Verify Now” on the main page of your account. You will then be prompted to choose from one of three verification methods: postcard, phone number, or email. Choose your preferred method and follow the instructions provided to complete the verification process.

Accurate Information Is Crucial

Once you have successfully verified your account, take a few moments to review the information listed on your Google Business Profile Manager in order to ensure accuracy. This will help customers find accurate information quickly when they search for your business online. Verifying your Google Business Profile Manager in Google My Business is an important step to help ensure that your business information is accurate and up-to-date on Google. It also helps protect your business from potential online security threats and fraudulent activity.

Useful Insights & Analytics

When you verify your profile, you can manage how it appears on Google Search, Maps, and other Google services. You can also make sure your business information is consistent with other sites and directories such as Yelp, Apple Maps, and Bing. This makes it easier for customers to find your business and helps improve your online visibility. Verifying your profile also gives you access to a range of useful insights from the My Business dashboard. This includes customer reviews and feedback, as well as detailed performance data such as how often people are searching for your business or viewing it on Google Maps.

Verifying your profile is simple and straightforward. All you need to do is enter some basic information about your business, including its name, address, phone number, and website link. Then follow the on-screen instructions to add a PIN code or phone number for verification. Once you’ve completed the verification process, your profile will be live and ready for you to manage.

So why wait? Get started today, and start seeing results!



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