A successful website should be responsive across multiple devices and browsers, so people can easily access it from anywhere.
Visitors should be able to easily find what they’re looking for; simple and straightforward menus and titles are essential.
Quality content is essential to keep people on your website, as well as establish you as a trusted resource in the industry.
A website should be optimized for search engine algorithms, to ensure it shows up in the right searches and people can find it quickly and easily.
Visitors need to feel secure when sharing personal information on your website; strong security measures are key.
Placing obvious calls to action in the form of buttons and links will help visitors understand what they should do next.
The website should be branded consistently with logos, colors, and fonts that clearly communicate who you are and what you do.
A website should load quickly, so visitors don’t become impatient and leave before they find what they were looking for.
People should be easily able to contact you with questions or comments; make sure your contact information is easy to find.
Connecting your website to social media networks like Facebook and Twitter is a great way to expand your reach and keep people engaged.
Adding a live chat feature can help you give customers the help they need in real time, as well as answer any questions they may have.
People are more likely to stay on a website if they’re drawn in by quality images and visuals, as opposed to generic stock photos.
Having positive customer feedback on your website builds trust and encourages users to become customers.
An analytics platform should be available to track the success of your website, understand user behavior, and make necessary changes.
A user-friendly design should be intuitive and easy for visitors to use; this is especially important for mobile users.